You know how important brand awareness is for any business, right? It's all about staying top of mind with your audience, but with so many brands competing for attention, you need to get creative! So, how do you do that? Well, one great way is trying new platforms!

Streaming platforms are all the rage, and Twitch, in particular, brings a unique sense of community to the mix. Originally known for gaming content, it's now expanded to commentary, cooking, racing, and more. We saw this as a fantastic opportunity for our client, K1 Speed Canada, to boost brand awareness and engage a new audience. We started a relationship with Daniel Morad back in 2022 for an ongoing TikTok campaign, making him the perfect racer to partner with for our Twitch Live Stream! The goal was to leverage Daniel's Twitch following to showcase K1 Speed, increase brand awareness, and connect with the gaming  (an audience we haven’t really tackled yet) and motorsports community.

The campaign featured multiple GoPro streams, where Daniel live-streamed his thrilling races at various K1 Speed Canada locations, giving viewers an adrenaline-packed experience. We also organized monthly meetups at the track, allowing the Twitch community to participate and be featured on Daniel's stream, creating a sense of inclusion and excitement. Keeping the interactive nature of Twitch at the forefront, even when in person, was key to the campaign's success.

To ensure viewers had essential information, an "About Section" on Daniel's Twitch channel provided details about K1 Speed, special offers, and a unique code for viewer discounts. An automated bot also chimed in periodically with chat messages about K1 Speed during the streams, reinforcing the brand in viewers' minds.

This partnership proved how strategic collaborations and engaging content can boost brand awareness and connect with a wider audience. Together, we can create exciting campaigns that elevate your brand and captivate your target audience.