Our goal when it comes to influencer programs is to reach a specific and/or new audiences with quality content that shows off our client’s Brand experience from a customer perspective. In Full Scoop Fashion, we execute influencer programs in a grass-roots style, by building relationships between the Brand and the influencer.

There are a few key things we look for when scouting for influencers:

• A sizeable following
• High engagement
• Quality content
• History of partnering with brands
• Location

Listed in no particular order, as each one has its own merit. We love working with Canadian influencers. There is such a variety of cool, inspiring and ambitious creators out there. Influencers have helped our clients grow their online reputation, showing proof of concept in a real way, which ultimately leads to a lift in sales and strong ROI. Starting the conversation is just the beginning.