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CASE STUDY

Launching a New Website 

 

We built a website for our client, Taylor, a nurse looking to launch her business.

Nurse Consulting by Taylor was founded on her personal experience with the challenges and limitations of traditional palliative care. From that experience, she made a commitment to creating a more humane and dignified experience for those nearing the end of their lives.

Taylor connected with us for support with creating a website for her new business. Creating a website is a strategic process, it requires careful planning and execution across multiple disciplines.

Here's a peek at our approach:

Strategy: This starts with defining the objectives & understanding the clients goals. What do they want the website to achieve? This stage includes target audience research and competitive analysis. This supports with identifying opportunities for differentiation.

Design: We spend time developing a visually appealing and on-brand design, including colour palettes, typography, and imagery. Next step is creating wire frames to map out the layout and functionality of key pages. This is the first visual of website.

Copy: This is where we craft clear, concise, and engaging copy that will resonate with the target audience and reflect the brand's unique personality. We keep SEO top of mind and ensure to integrate relevant keywords to improve search engine visibility.

Development: This is the home stretch. Our team completes front and back-end development to bring the site to life. We conduct thoroughly testing across different browsers and devices to ensure functionality and performance ahead of the official launch date.

From ideation to launch, every step is carefully considered to create a website that not only looks great but also achieves its intended purpose. It's a collaborative process that involves cross-functional collaboration and close communication with the client every step of the way.

WHAT WE HELPED WITH

  • Website Strategy
  • Website Design
  • Copywriting
  • Website Development

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marketing@fullscoop.ca

 

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