When participating in Corporate Philanthropy it is important to stay true to your values, and support a cause that your company truly believes in or feels personally connected to.

After the loss of a close family member to cancer, Dominque, owner of Primatech Flooring Tools, was looking for ways to support Cancer organizations. One of the campaigns that we built out for Primatech was a 24-hour Auction. This was hosted on their website for one of their highly sought-after limited-edition flooring tools. This auction was a great success and raised awareness around cancer research and over $1,200 in 24 hours for the Canadian and American Cancer Society.

There are many creative ways businesses can use their platforms to bring awareness to societal issues, and fundraise for good causes beyond adding a Donate Now button at checkout.