CASE STUDY


Home Improvement Rebrand
We’re in the business of making a good impression. Whether that means, “Wow, Full Scoop Marketing, your team is impressive” or in this case, “Wow Full Scoop Marketing, I love my new branding.”
This is a rebrand of a family-owned Canadian Brand. The company has gone through a few rebrands over the years and our goal was to create a timeless brand that has longevity. 3% of people need to replace windows every year. It’s highly competitive. It is important that they stand out in a cluttered industry. The vision for the brand is to remind Canadians that our emotional connections to tangible objects tell stories, like those of windows and doors. This will extend to various regions in the country, including, but not limited to, family moments, weather, seasons, pop culture, pets and wildlife.
WHAT WE HELPED WITH
- Brand Strategy
- Logo Design
- Visual Identity
- Brand Story
- Ad Creative