When a prospect or client reaches out to us for help generating leads online, our first question is “when is the last time you updated your website?”

This North American print company needed to start generating new leads in order to meet their business goals but had not considered how their online reputation may need some work before they begin lead generation campaigns. The Full Scoop team walked this business through strategy, web design, user experience and web development in order to build a user-friendly, on-trend website ready to handle new traffic and leads for large format print projects. It was important that we not only focused on building a site that would encourage form fills, but that would also increase traffic, and add the latest functionality to improve the user experience as a whole.

With that said, a website is never finished. Maintenance, regular updates, and SEO all need to be incorporated into your ongoing online marketing.